Features of using QR technology in business consulting

The consulting services value is more relevant than ever: large companies and startups regularly face new challenges. Demand for business consultants has skyrocketed during the global pandemic as businesses have been hit hard by lockdowns and are actively looking for ways to stay afloat.

QR technology can become an advanced tool that opens up great prospects for the business consulting market. For example, if you create QR codes, you can use them to advertize services, generate leads, and then turn the leads into real customers.

Business consulting is a competitive field. Professional consultants need to put in a lot of effort to advertise their services. Therefore, the use of a QR code generator and dynamic QR codes fits perfectly into their goals, namely to increase company awareness and attract new customers.

Consulting firms can offer a broad range of services or specialize in a particular area, such as accounting and finance, strategic development, information technology, recruitment, and so on. Regardless of the direction you choose, QR codes can bring many benefits to your business.

With their help, you can store and distribute any content, including links, images, videos, audio, PDF files, and more. Thus, your potential customers can easily access valuable and interesting information, and you don’t have to use expensive marketing tools and advertising strategies for this.

1. Increase traffic to your site

If you have a website, then strive to increase its traffic, because every visitor is a potential client. To do this, try creating a dynamic type of QR code: in addition to the main functions of this code to attract Internet users, it’ll also give you access to valuable scan statistics.

2. Build social media awareness

Choose platforms where your target audience is mainly concentrated (for example, LinkedIn, Facebook) and increase the number of subscribers. Even with low conversion, you’ll be able to regularly get new customers from social networks.

3. Share your office location on Google Maps

To help your customers easily find and get to your company office, create a QR code with coordinates on Google Maps. Just open the ME-QR QR code generator, select the appropriate content type, and add the latitude and longitude of your location.

4. Show your expertise through video content

94% of marketers agree that video is the best way to introduce your services to your target audience and highlight your professionalism. Therefore, generate a QR code and encrypt your videos with presentations, interviews, expert advice, etc. and then place the code in suitable places.

5. Present yourself in a professional way

Thanks to the QR code generator, you can create your own electronic business card including all the necessary contact details. The user will simply need to scan the QR code to get acquainted with the information or save your contacts.