Principles of placing QR codes in catalog

Here are some appropriate content options for QR codes in catalogs:

• product characteristics. Your catalog presents basic information about each product; for those interested in learning more, you can make a QR code with a link to a specific page on your site. Place such codes near each item to add more information and increase website traffic;

• reviews about a product or service. Most buyers prefer to read reviews from other buyers before making a purchase. Allow them to read reviews about your products by scanning a QR code that will redirect to the corresponding page on the site or social networks;

• brand description. Both existing and new customers make orders through catalogs. While regular customers know about your company's advantages, it is worth making a good introduction to new ones. For example, make a QR code with a presentation or video with a story of brand creation and development;

• additional discount. Working with objections is necessary to increase the number of sales, and the most common reason why a client postpones a purchase is a high or unreasonable price. So try to create a QR code with a discount coupon for certain goods, and you'll notice that customers are more likely to order when there’s a special offer.

Choose a unique style

A nice design is essential for the catalog cover and pages, as well as for QR codes. A unique frame, catchy color, optimal size, and other code design elements will attract attention and encourage purchases.

Add a logo

Once you've customized the basic design (color, style, and frame), consider adding your company logo to the center of the final QR code. This way, your codes will match your brand identity.