Interactive QR code on package

Interactive packaging with the QR code.

Your goal is to create a package that is smart, well-targeted, and as compelling as possible. Compare two products that are identical in characteristics but look different. It’s obvious that interesting packaging will increase the number of sales since it evokes interest. And if you make a catching brand QR code, then chances for success are doubled.

By using QR technology for product packaging, you improve interaction with your target audience. For instance, if you provide a takeout service and create QR codes on food packaging for Instagram, then your clients don't need to search for your company on this social network. They simply point the smartphone camera at the food package, scan the code, and follow the link to your profile.

Attract and retain customers

The individual approach in interacting with your target audience increases their satisfaction with the purchase and motivates them to buy more. If you make a QR code from a picture, the buyer will pay attention to the product and most likely choose it among other competitive products.

Collect valuable information

Facts, figures, and other data are the “digital gold” for marketers. By analyzing statistics, one can improve the marketing strategy, fix bugs, and attract more customers in the future.