Reason #1. Make the ad campaign more memorable

All the efforts to create and implement an advertising campaign will only be successful if your promotional offer is noticed. If you generate a QR code and add it to your promotional material, potential customers will likely remember it. Design QR codes matter here: choose attractive colors, use a unique frame, and add a compelling call to action. 

Reason #2. Create a distinctive, striking design

Users see dozens of advertising campaigns daily, so you need to do a lot of work to attract their attention. In this case, a QR code generator is practical: interactive codes on printed or digital ads catch the eye and intrigue your potential customers. 

Reason #3. Simplify user interaction

QR codes make it much easier for users to take necessary actions and interact with your brand. For example, to go to a specific site, it's enough to scan a code instead of typing the name of the web resource in the browser tab. Similarly, you can follow Instagram account, get a discount coupon, check the company's price list, and so on. 

Reason #4. Track the advertisement effectiveness

You can track QR code created for a promotional campaign and access scannings statistics. The analytics include information about the number of users who scanned the code, the location, the devices used, etc. Such data will help analyze the effectiveness of advertising. 

Reason #5. Diversify the advertisement content

You can create free QR code with a link, video, PDF, text, image, and other types of content. This way, you diversify your promotional campaigns, make them more appealing to users, and open more marketing opportunities for yourself.

Reason #6. Edit the contents of the codes

Using a dynamic QR code for your promotional campaigns allows you to change its type and content without any limits. This means you can turn a QR code with a link into a QR code with a restaurant menu without changing the scannable image or updating the published ad.