Promoting goods or services with videos is one of the most popular and effective marketing strategies. And if you combine digital marketing with QR technology, you get a unique tool for the native advertising of goods, services, and brands. So, now is the time to learn how to use the QR code generator and breathe new life into your video marketing strategy.
Your video can be informative, educational, or entertaining; regardless of the content type, it can help you find new customers. That's why companies are interested in using video marketing to promote their products. Now let's find out why you should generate QR codes for videos:
– quick content distribution. It takes minutes to add a video to a QR code;
– easy scanning. A user can point the camera at the code to open the video on their smartphone;
– valuable data. You will have all the information about scanning each QR code with video content at the ready.
An interactive QR code is a perfect way to share videos via printed and digital information channels. Moreover, you can access video content through a QR code on any device, including a computer and a laptop.
To create a QR code for a video, you need to:
– open the ME-QR QR code generator and click "Create QR";
– choose the "Link" QR code type;
– copy the video link you want to add to the code (e.g., in TikTok, YouTube, etc.), and paste it into the appropriate field;
– click the “Customize and download QR" to change the code design;
– сustomize the QR code design, for example, add a call to action, change the background, etc.;
– download the QR code in proper format (PNG or SVG).
QR technology is perfect for video marketing. You can create QR codes for any video to put the desired content anywhere, from product packaging to a web banner. Let's look at some unusual ways to combine QR technology and video marketing.
Modern video games are a real world of innovation that captivates people of all ages. That's why release presentations turn into a large-scale operation to attract gamers' attention; it includes distributing a trailer, detailed description, and other important information about the video game. Try to generate a QR code with your release video and use it to boost your game's promotion.
2. Startup storytelling
It is essential for small brands and startups not to get lost in the shadows of larger companies. One way to stand out is to use storytelling. Being able to tell the story of the company's foundation and development helps present the team and build a personal rapport with potential customers. You can add such storytelling video to a QR code and share it on your website, social media profiles, and other communication channels.
Paper product manuals are giving way to a new trend - electronic manuals with QR code access. They are easier to store, and most importantly - the information you need is always handy. It's even better to create a QR code online with video instructions. Video is a simple way to show the user how to set up and use your device.
According to recent studies, more than 54% of customers read at least 4 product reviews before making a purchase. So if you share QR codes that redirect potential customers to video reviews of other users, you'll be able to increase your sales. You can also make QR codes with videos of influencers you're working with as part of your brand promotion.
According to Forbes, by the end of 2022, more than 82% of all traffic will come from online videos. Visual content breaks all records for the number of views, encouraging companies to generate and share more videos. Use the QR code generator to share your video content and implement modern video marketing strategies!