How to use a QR code in email marketing

To create QR code for link, video or image - click on button below.

Startups and companies of various sizes are actively using the QR technology potential to achieve their marketing goals. They can create a QR code to increase the effectiveness of advertising campaigns through many channels: social networks, radio and television, the media, and so on.

Thanks to the advanced options that the QR code generator provides, this tool fits perfectly with email marketing goals. Although QR codes can now be found anywhere, even on coffee cups and branded clothing tags, not all marketers know how to use them well in email advertising.

Startups and companies of various sizes are actively using the QR technology potential to achieve their marketing goals. They can create a QR code to increase the effectiveness of advertising campaigns through many channels: social networks, radio and television, the media, and so on.

Thanks to the advanced options that the QR code generator provides, this tool fits perfectly with email marketing goals. Although QR codes can now be found anywhere, even on coffee cups and branded clothing tags, not all marketers know how to use them well in email advertising.

QR technology application in email marketing

Let's look at a few simple examples of why you need to create QR codes and what benefits they can bring.

QR technology application in email marketing

Let's look at a few simple examples of why you need to create QR codes and what benefits they can bring.

Build an email subscriber base

Despite the development of other communication channels, most people prefer email. It's a quick, easy, and convenient way to share personal information or information on business matters. Users read email newsletters, including informational and advertising ones. And marketers are convinced that the QR code is one of the most effective ways to collect an email database.

You can generate a QR code to help users easily subscribe to your newsletter. Place the code on your site, blog, social media, trade show booths, and print ads - anywhere it can be seen and scanned.

Build an email subscriber base

Despite the development of other communication channels, most people prefer email. It's a quick, easy, and convenient way to share personal information or information on business matters. Users read email newsletters, including informational and advertising ones. And marketers are convinced that the QR code is one of the most effective ways to collect an email database.

You can generate a QR code to help users easily subscribe to your newsletter. Place the code on your site, blog, social media, trade show booths, and print ads - anywhere it can be seen and scanned.

Increase website traffic

Each email should meet current email marketing performance criteria. One of them is the presentation of the content in a concise manner. You can’t overload the letter with an abundance of information, because this can lead to low conversion of your email newsletters and even getting into spam.

If you want to increase the website traffic but don't want to add a direct URL because of the above risks, you can make a QR code using the link. Place an image to be scanned in the email body so that users can decide whether they’re interested in your site or not.

Increase website traffic

Each email should meet current email marketing performance criteria. One of them is the presentation of the content in a concise manner. You can’t overload the letter with an abundance of information, because this can lead to low conversion of your email newsletters and even getting into spam.

If you want to increase the website traffic but don't want to add a direct URL because of the above risks, you can make a QR code using the link. Place an image to be scanned in the email body so that users can decide whether they’re interested in your site or not.

Share contacts interactively

Printed business cards are essential in personal and business circles. Gradually, many people of different professions are switching to electronic business cards. But traditional business cards are unlikely to lose their relevance but rather “update” their appearance a little.

It's a great idea to create a QR code with a vCard and place it on a printed business card. Thus, anyone can save your contacts by simply scanning a QR code through a smartphone.

Share contacts interactively

Printed business cards are essential in personal and business circles. Gradually, many people of different professions are switching to electronic business cards. But traditional business cards are unlikely to lose their relevance but rather “update” their appearance a little.

It's a great idea to create a QR code with a vCard and place it on a printed business card. Thus, anyone can save your contacts by simply scanning a QR code through a smartphone.

Distribute any files

If you don't want to overload your email campaign with images, PDF documents, videos, presentations, and other files, the QR code generator is especially useful for you. It’s enough to generate a code with the content you need and add it to the body of the email.

Each addressee will decide whether one needs to scan the QR code and open or download your document. This approach will help you increase the conversion rate of your email campaign and reduce the chances of getting into spam lists.

Distribute any files

If you don't want to overload your email campaign with images, PDF documents, videos, presentations, and other files, the QR code generator is especially useful for you. It’s enough to generate a code with the content you need and add it to the body of the email.

Each addressee will decide whether one needs to scan the QR code and open or download your document. This approach will help you increase the conversion rate of your email campaign and reduce the chances of getting into spam lists.

What's more, it only takes a few clicks to generate your mailing code. To generate a QR code for email for free, follow these steps:

Open the ME-QR service;
Choose the code type (in this case “Email”);
Select a content category from the list (at your discretion, depending on the content of the future code);
Fill in the fields (recipient's email address, and subject and body of the email).

What's more, it only takes a few clicks to generate your mailing code. To generate a QR code for email for free, follow these steps:

Open the ME-QR service;
Choose the code type (in this case “Email”);
Select a content category from the list (at your discretion, depending on the content of the future code);
Fill in the fields (recipient's email address, and subject and body of the email).