QR code for TikTok: features, objectives, and efficiency

How TikTok uses QR codes

Following the example of other platforms, TikTok allows each user to make a QR code using a link to a personal profile. QR code creation is one of the easiest ways to grow your account and followers through traditional advertising methods.

But it will be even better to generate a dynamic QR code through the ME-QR multifunctional service. For this, you need:

– select the QR code type - “URL”;
– add the link to your TikTok account in the corresponding field;
– click the “Customize and download QR” button;
– customize the code design to your liking (for example, choose the color, frame, and corners style);
– click the “Download QR code” button to save the code in the right format (PNG or SVG).

The user needs to scan this QR code and subscribe to the account.

Increase account awareness

When you develop a personal or corporate brand on TikTok, you aim to increase awareness among your potential audience and build trust in your account. This way, you can keep in touch with loyal subscribers and reach a new target audience.

If you want to express your corporate identity, you need to create a QR code and customize its properties. For example, choose a frame, select a code color, add a logo, etc.

Track statistics

QR code scan statistics include a lot of important information. Among them are the geography of scans, the number of unique users, etc.

Based on the data received, you can control the account development strategy. Moreover, for maximum promotion efficiency on TikTok, you can adjust the content plan, focusing on the reaction of subscribers.