Importance and value of the brand image
The brand style represents the visual elements that define a company and differentiate it from competitors. The elements include the branded color, design, logo, and other details that are present in advertisements and directly on products.
Taken together, the brand style reflects corporate values, forms a reputation, develops trust, emphasizes the essence of the company, and affects the way of interacting with the target audience.
A typical example is Coca-Cola. The brand has existed for over a century, and during this time the corporate identity has changed more than once. However, the general concept remains unchanged: the design of the logo, label, and banner personifies the festive mood and is inherently inscribed in modern mass culture.
Without the branded fonts and shades we already recognize, Coca-Cola probably would not have become so popular and would have been perceived exclusively as just another sweet carbonated drink.