QR codes have significantly revamped traditional marketing. They allow you to analyze the behavior of the target audience and draw conclusions about the effectiveness of advertising campaigns, reasonability of costs spent on marketing, and optimization of marketing methods and techniques. As a result, you’ll be able to define and expand your audience, improve customer engagement, increase ROI, and achieve your business goals.
To get valuable statistics, you need to generate the QR code of a dynamic type. Unfortunately, you can’t track static QR codes, and they can’t be changed once generated. Therefore, in most cases, the choice falls on a dynamic code.